Popularity: 87% [?]

Presenting ”Using Business Architecture for Portoflio Management” in Vancouver on April 16 at 8:15.

Popularity: 82% [?]

Tonight I am exploring Your Book Publishing Coach. She has an article about submitting articles to drive up publicity on your website. I know that we have some really important things to get in front of business owners regarding project management, organizational alignment, and talent management. But we can only get the audience we need to tell the story we need to tell by driving up credibility.

The top way to drive credibility is to successfully deliver client work. We have done that consistently. But publicity is needed to get the story out to other companies. Articles, a book, public speaking, web search engines, these are ways to get our business marketed to tell the story.

The interesting thing is that I feel exploited by many of the sources I research to help us get better at articles, book publishing, public speaking, and search engine optimization. On every page I click on, I have an opportunity to pay for something I am inevitably disappointed in. It typically points to other resources that I can pay for.

I want gain credibility with companies that will benefit from what we are very good at. To do that I have to market my business successfully. Its an interesting situation I find myself in. The sources that teach how to market successfully follow practices that I find distasteful. I’ll let you know what works for us.

Popularity: 100% [?]

This is my first post my speaker and writer website. On my business website, I blog about things my clients are interested in. Here is where I will blog about blogging, speaking engagements, running a small business, learning to use social marketing tools, and new concepts I am preparing for presentation.

Popularity: 76% [?]