This is my presentation from Product Camp Atlanta. I address two big issues facing product management. First, establishing an approach to connect product strategy with business strategy, customer value, and risk. It provides the structure for feedback and rapid reassessment of the product road map (backlog). Second, the presentation demonstrates how to leverage the model to reduce the miscommunication, over analysis, over design, and over engineering that leads to scope creep and misalignment between the desired solution and what is actually delivered.